I’m 44 and I am a size 16. I used to be a skinny 20 something but now I embrace my home grown curves! So when I see the beautiful and talented Adele gracing our screens I can’t help it but a huge smile spreads across my face. Here is an extremely stylish young woman dressing for her curves and not rushing out to her nearest Boots to purchase a year’s supply of diet milkshake drinks.
So when we get e-mails like the one I got this morning it makes me quite sad.
Ms X e-mail read like this, ‘what is it with all you eco-friendly bunch. Your women’s clothes finish at a size 16 – are larger women not allowed to wear lady like ethically made clothes? ‘
So I e-mailed Ms X and said ‘I totally agree with you. I’m not a twig and I have a rather amble bottom. So in answer to your question yes I would dearly love to be able to offer a plethora of sizes on my website, from both ends of the scale. We get equally annoyed shoppers screaming at us for petite sizes too!!!
So why the hell aren’t you listening I hear your say! It’s complex! We are a small start-up business and the units we place at the factories we use in Leicester are small. We just about make the factory minimums and we pay a hefty surcharge for the privilege. This means that we are only able to do a small scale size set. It’s a Catch 22 situation. I cannot grow my size scale with the factory until my orders double with them. That means I have to generate more sales which means I have to sell more to my lovely customers. And there is the conundrum folks, we are not sizeist, we are just growing and evolving as we go. I hope that explain a little better why small independent brands like ours only have narrow sizing for their clothes…..